Strive CEO Urges Meta to Adopt Bitcoin for Corporate Treasury at Bitcoin 2025 Conference

Published: 2025-05-29 02:15:39 |

At the Bitcoin 2025 Conference, Strive CEO Matt Cole made a direct appeal to Meta CEO Mark Zuckerberg to allocate Bitcoin (BTC) to Meta’s corporate treasury, reflecting a growing trend among tech giants considering Bitcoin as a strategic reserve asset. This recommendation came as Strive recently secured $750 million in private equity for its ’excess Bitcoin return’ strategy. The strategy involves acquiring biotech firms, managing distressed Bitcoin claims such as those linked to Mt. Gox reimbursements, and investing in discounted Bitcoin credit products. Cole emphasized the integration of traditional finance with cryptocurrency, aiming to optimize Bitcoin yields and further legitimize its use in corporate finance. His public call highlights escalating institutional interest in Bitcoin adoption, and if acted upon by Meta, could accelerate Bitcoin’s acceptance among other large firms and significantly impact market sentiment. For crypto traders, Meta’s potential move could signal increased institutional adoption, potentially boosting Bitcoin price and mainstream integration.

Bullish

The news of Strive’s CEO urging Meta to add Bitcoin to its corporate treasury, especially following Strive’s significant private equity raise for a Bitcoin-focused strategy, represents increasing momentum in institutional adoption of Bitcoin by major tech firms. Historically, similar announcements and actions from companies like Tesla and MicroStrategy have led to positive price reactions and increased mainstream acceptance for BTC. If Meta—the parent company of Facebook—moves to adopt Bitcoin in its treasury, it would serve as a powerful endorsement and could catalyze further institutional inflows. In the short term, such public advocacy and potential decision-making from a tech giant can boost trader confidence and market sentiment for BTC. Long term, this trend would reinforce Bitcoin’s role as a corporate reserve asset, likely driving sustained demand and price appreciation.