Moca Network launches MocaProof beta — privacy-first digital ID with rewards
Moca Network, backed by Animoca Brands, has launched the beta of MocaProof — a gamified, privacy-preserving digital identity verification and rewards platform running on Moca Chain testnet and integrated with the AIR Kit. MocaProof leverages zero-knowledge proofs, decentralized storage and single sign-on to let users and enterprises verify credentials across on- and off-chain ecosystems without exposing raw personal data. The platform includes a credential proof marketplace (influence, finance, loyalty, activity) where verified partners issue zk-validated credentials, and a virtual companion, Mocat, that evolves as users verify credentials to unlock rarity-based rewards. Verified users can earn MOCA coin rewards, partner token airdrops and AIR SP loyalty points redeemable in the AIR Shop. Beta is live on testnet now with a mainnet transition planned for 2026. To mark the launch, Moca Network is running a month-long NFT credential campaign and competition with a US$50,000 reward pool. For traders, key takeaways are potential increased utility and on-chain demand for MOCA if the platform drives active credential issuance, partner integrations and token rewards across Animoca’s ecosystem of partners and its 700M+ addressable users.
Bullish
The news primarily affects MOCA token fundamentals by adding a real-world utility layer and reward mechanisms tied to identity verification and partner integrations. Short-term impact: modest positive — beta launch and a $50k NFT campaign may increase community engagement, wallet activity and localized buy-side interest, but liquidity and large-scale adoption remain limited while on testnet. Medium-to-long-term impact: potentially stronger — if MocaProof successfully attracts verified partners, drives credential issuance, and integrates token rewards (MOCA, partner airdrops, AIR SP), it can increase token utility, on-chain demand and retention across Animoca’s partner network. Risks: mainnet is planned for 2026, meaning the timeline for material token demand is extended; execution risk, regulatory scrutiny around identity and airdrops, and possible low uptake could mute effects. Overall, the announcement is a positive product-development signal for MOCA, but traders should watch adoption metrics (active credentials issued, partner integrations, token distribution rates, on-chain activity) and roadmap milestones before scaling positions.