MoonPay (Iron) and Deel to Roll Out Stablecoin Payroll for 40,000 UK/EU Firms

MoonPay’s fiat-infrastructure unit Iron has partnered with payroll and HR platform Deel to enable direct stablecoin payroll payouts to employees and contractors at roughly 40,000 businesses across the UK and EU, with plans to expand to the US. Deel — which added crypto payroll options in 2021 and processed billions in global payroll — will use Iron’s rails to send USD-pegged stablecoins (initially USDC and other supported assets) straight to recipients’ wallets, simplifying crypto salary distribution and on-ramping. The service aims to speed up cross-border payroll and lower costs compared with existing rails; it follows growing payments-industry momentum for stablecoin payouts (eg. Visa pilot with stablecoin withdrawal via Visa Direct). For traders, the move increases real-world utility and on‑chain volume for stablecoins (notably USDC), expands corporate demand for crypto payroll rails, and adds another institutional on-ramp that could modestly raise transaction flow into stablecoin markets.
Bullish
The announcement increases real-world utility and transactional volume for USD-pegged stablecoins (notably USDC) by opening payroll flows for ~40,000 firms across the UK and EU with planned US expansion. More corporate on-ramps and recurring payroll use cases typically boost stablecoin circulation, settlement velocity, and demand for on-chain liquidity. Short-term impact: likely modest positive pressure on stablecoin transaction volume and market activity rather than token price appreciation (stablecoins are pegged), with potential increased demand for associated infrastructure tokens or services. Long-term impact: broader adoption of stablecoin payroll can reinforce stablecoin utility and ecosystem growth, encouraging integrations and higher sustained on-chain volumes. Overall, for the mentioned stablecoin (USDC) and stablecoin markets, the net effect is bullish for usage and liquidity metrics, though not for appreciable price gains given peg mechanics.