Moonvalley’s Ethical AI Video ‘Marey’ Empowers Filmmakers

Los Angeles startup Moonvalley has launched Marey, an ethical AI video generation model designed for filmmakers. Unlike basic text-to-video systems, Marey’s hybrid 3D-aware approach gives creators precise control over camera motion, scene composition, character placement and realistic physics. Trained solely on openly licensed data by a team of former DeepMind researchers, Marey addresses copyright concerns and reduces legal risks. Independent director Ángel Manuel Soto reports production cost savings of 20–40% by using Marey, which integrates into pre- and post-production workflows for testing scenes, adjusting angles and superimposing characters. Key features include physics-based motion translation, advanced character superimposition, free camera trajectory control and dynamic background changes. Available via a credits-based subscription—Basic (100 credits for $14.99), Standard (250 credits for $34.99) and Pro (1,000 credits for $149.99)—Marey competes with Runway Gen-3 and OpenAI’s Sora. By combining AI video generation innovation with an ethical data foundation, Moonvalley aims to democratize professional filmmaking and lower barriers for creators.