E*Trade to Offer BTC ETH & SOL Trading in 2026 via Zerohash
In a first-half 2026 rollout, Morgan Stanley’s E*Trade platform will introduce direct crypto trading of Bitcoin (BTC), Ethereum (ETH) and Solana (SOL) through a partnership with institutional-grade custodian Zerohash. Following Zerohash’s $1 billion valuation after a $104 million funding round, the startup will build custody, settlement and (pending regulatory approval) wallet infrastructure for E*Trade’s 5.2 million customers. The integration allows users to trade digital assets alongside traditional stocks and bonds in a single interface, aligning with recent supportive U.S. legislation and rising Wall Street interest. Aimed at cutting complexity and ensuring compliance for retail and institutional investors, the service competes with discount brokers like Robinhood. Traders should note the H1 2026 launch timeline, potential expansion to additional coins and evolving regulatory developments, with the partnership expected to boost crypto trading volumes and market liquidity.
Bullish
This announcement is likely to have a bullish impact on BTC, ETH and SOL prices. Direct crypto trading on a major retail platform like E*Trade reduces entry barriers, increases liquidity and signals growing institutional support. In the short term, anticipation of the H1 2026 launch may drive speculative buying and volume spikes. Over the long term, integrated custody and wallet services could broaden retail adoption and deepen trading activity, reinforcing a positive demand trajectory and enhancing market stability.