Netflix Stock Falls as Ad Forecast and Q4 Guidance Miss

Netflix stock was already under pressure ahead of its third-quarter report, down about 23% in 2026 and more than 40% from its 52-week high. Investors were watching audience growth, job cuts, leadership changes and the company’s advertising business. The results later showed revenue up 11.8% year over year to $12.87 billion, net income rising 44% to $3.66 billion and earnings per share of $0.87, above analysts’ $0.82 estimate. However, revenue growth was the slowest in nearly three years. Netflix stock fell nearly 6% in after-hours trading after the company cut its 2026 advertising revenue target by $300 million to $2.7 billion and issued weaker-than-expected fourth-quarter guidance: revenue of $13.44 billion and EPS of $0.67. Netflix cited a slower rollout of advertising products. About 1,000 job cuts and Peter Rice’s appointment as chief content officer have also raised questions about its growth and content strategy as it competes with Disney+, Amazon Prime Video and YouTube. The report has no direct implications for cryptocurrency prices, though it may contribute slightly to wider tech-sector risk sentiment.