OKX Launches PEPE Campaign: €10 Crypto Buy Yields 1M PEPE

OKX has launched a limited-time PEPE campaign offering 1 million PEPE tokens to new users who complete a €10 crypto purchase. This OKX PEPE campaign runs from November 17 to December 5, 2025, and is capped by a €27,000 prize pool on a first-come, first-served basis. To qualify, participants must click “Join Now,” register or log in, complete KYC verification, and make a single €10 buy — any crypto asset counts. Rewards are credited within 24 hours of purchase. Eligible users must be first-time crypto buyers on OKX and residents of select EEA countries (e.g., Germany, France, Spain, Italy), excluding the Netherlands, Belgium, Luxembourg and Ireland. By joining the OKX PEPE campaign, new traders gain a low-risk entry into the meme-coin market with minimal upfront cost. With PEPE’s active community and high volatility, recipients may trade or hold to capture short-term price swings. The promotion not only drives user acquisition for OKX but also potentially increases PEPE liquidity and trading volume across the exchange.
Bullish
We classify the impact as bullish because the OKX PEPE campaign rewards new traders with 1 million PEPE for a minimal investment, likely boosting user engagement, trading volume and token demand. Similar token giveaways, such as Binance’s BNB airdrop in 2021, spurred short-term price rallies and higher exchange traffic. In the short term, this campaign could trigger increased buying activity and heightened PEPE volatility as recipients may sell or trade their tokens. Over the long term, fresh user acquisition and expanded community support could sustain demand, but token distribution scale and market sentiment will determine lasting effects. Overall, the promotion is likely to lift market sentiment around PEPE and OKX trading activity.