Oobit Launches Stablecoin Payments in Colombia, Boosting LatAm USDT Demand
Crypto payments provider Oobit has launched in Colombia, its ninth live market, aiming to grow stablecoin payments usage across Latin America. Chainalysis data cited in the article says the Colombian peso ranks second in Latin America for stablecoin purchases. Oobit lets users spend from self-custody wallets via a Visa-linked payment infrastructure accepted by 150M+ merchants in 80+ countries.
The latest report reiterates strong traction in Brazil, supporting Oobit’s stablecoin payments thesis. Oobit reported more than 200% growth in user activity after launch. Active users spend about $400 per month across roughly 20 transactions, with USDT accounting for the largest share, followed by Oobit’s native token and USDC.
In day-to-day merchant categories, groceries and supermarkets lead (35%), followed by restaurants (8.8%). The article also highlights that stablecoins drive the flow: in Brazil, stablecoins represent over 90% of crypto flows. Broader context shows Latin America crypto activity rising from about $20.8B (mid-2022) to $87.7B (late-2024), with stablecoin adoption pushing usage from speculation toward mainstream financial rails.
For traders, the core takeaway is stablecoin payments momentum—particularly USDT-linked retail spending in Colombia and Brazil—supporting the demand narrative for stablecoins rather than implying immediate volatility in major coins.
Bullish
This is likely bullish for the stablecoin demand story behind USDT/USDC. Oobit’s launch in Colombia expands real-world stablecoin payments rails, and the article’s data (Colombian peso ranking highly for stablecoin purchases plus Brazil’s 200%+ user activity growth and >90% stablecoin share of flows) signals that crypto is being monetized through everyday retail merchant spending.
Short-term, this can support stablecoin-related inflows and keep bids under USDT as traders price in continued merchant-acceptance growth. Long-term, sustained stablecoin payments adoption can improve the “utility” narrative and reduce reliance on purely speculative flows, which may dampen downside excursions during risk-off moves.
However, because the news does not indicate a sudden macro shock or a direct protocol-level change to USDT/USDC, the likely effect is incremental rather than a high-volatility event.