OpenAI Launches ₹399 ChatGPT Go in India with UPI Support

OpenAI has launched ChatGPT Go in India at ₹399 per month, offering users 10× higher message limits, image generations and file uploads than the free tier. ChatGPT Go now supports India’s Unified Payments Interface (UPI) for all subscriptions—Go, Plus and Pro—enabling payments in INR via a popular digital payment system. This integration removes barriers for millions without credit cards and taps into India’s 491 million UPI users. India is ChatGPT’s second-largest market. CEO Sam Altman confirmed plans for a New Delhi office and local team. Facing competition from Google Gemini and Perplexity AI, OpenAI aims to drive AI subscription growth and accelerate local market adoption with this local payment integration.
Neutral
This news relates to AI subscription services and payment integration rather than any cryptocurrency. There is no direct impact on crypto trading or token prices. As such, the market impact on crypto is expected to be neutral, though enhanced digital payment infrastructure could indirectly support broader fintech adoption over time.