Bitget Wallet Unveils Upgraded Strategy: CEO Highlights Competitive Landscape, Emphasis on Payments, DeFi, and User Growth

Bitget Wallet, a leading global Web3 crypto wallet previously known as BitKeep, has launched a major brand upgrade and product roadmap, targeting four main application areas: trading, DeFi wealth management, payments, and broader Web3 exploration. The platform serves over 80 million users and has recently surpassed MetaMask in global downloads. Its new vision, ’Crypto for Everyone,’ is being advanced with features like AI-driven trading analysis, multi-chain support with over 130 blockchains, and advanced DeFi services such as one-click investments, auto-yield strategies, and a Hold2Earn passive income program. Payment solutions now include QR payments, card-based transactions, in-app brand shopping, as well as offline merchant services via Paydify and Solana Pay, and the introduction of a Visa card in selected Asian markets. In an interview, CEO Karry shared industry insights, arguing that crypto wallets lack entrenched moats due to low user migration costs and limited network effects, making the industry highly competitive with low penetration (<5%) and no clear winners. Bitget Wallet’s approach emphasizes user accessibility, localization, intuitive design, and continuous feature innovation, viewing payments as the next major driver of wallet adoption. The CEO forecasts ongoing sector volatility, with possible future consolidation but no immediate signs. Crypto traders should monitor wallet platform user growth, emerging payment use cases, and trends in decentralized and centralized liquidity convergence, as these factors could influence DeFi integration and token adoption. Mentioned projects include Bitget Wallet, MetaMask, Trust Wallet (TWT), Coinbase Wallet, Uniswap (UNI), Tron (TRX), BSC (BNB), Sui (SUI), and Berachain. The updates strengthen Bitget Wallet as an all-in-one crypto ecosystem, but ongoing competition continues to shape market opportunities and risks.