Playnance launches Web2-to-Web3 gaming stack, processing 1.5M daily on-chain transactions
Playnance has publicly launched after operating in stealth since 2020, unveiling a Web2-to-Web3 gaming infrastructure and consumer platform on 5 February 2026. The Tel Aviv-based firm integrates with 30+ game studios to convert existing Web2 games into fully on-chain experiences where gameplay actions execute and record on-chain while preserving familiar Web2 UX (no manual wallets or key management). Playnance reports roughly 1.5 million on-chain transactions per day and over 10,000 daily active users, with most users onboarding from non-crypto (Web2) audiences. Consumer offerings include PlayW3 and Up vs Down, which share a single non-custodial wallet and unified onboarding to let users move between games without repeated setup. New since earlier reports, Playnance has opened a G Coin pre-sale accessible via its site. The company emphasises operational metrics and user behaviour to guide expansion rather than speculative roadmaps, and aims to hide blockchain complexity to drive mainstream adoption. For crypto traders: the announcement signals growing real-world on-chain activity from mainstream gamers, a potential demand driver for gaming tokens, L2s or transaction-fee markets, and more on-chain volume — although Playnance did not disclose token economics, funding details or any chain partnerships that would create direct, immediate on-chain token catalysts.
Neutral
The launch demonstrates meaningful real-world on-chain activity and user onboarding from Web2 audiences, which is a constructive signal for the gaming-on-chain thesis. Reported volume — ~1.5M daily on-chain transactions and 10k+ DAU — points to increased transaction demand that could indirectly benefit gaming tokens, L2s and fee markets. However, the company has not disclosed tokenomics, chain partnerships, or financing details that would create a direct, tradable catalyst for any specific token. The G Coin pre-sale is a new development but without public token economics or exchange listings it offers limited immediate market impact. Short-term: likely muted token price reaction absent clear listing or economic details. Long-term: if Playnance scales further and forms chain/market partnerships or lists a token with transparent economics, the project could become bullish for related tokens and networks due to sustained on-chain volume and mainstream user growth. Overall impact: neutral until concrete token or chain integrations and market-access events materialize.