PropellerAds Launches Crypto-Friendly Ads on Telegram Mini Apps Using TON Blockchain
PropellerAds has introduced a new advertising format within Telegram Mini Apps, clearly targeting the burgeoning crypto and blockchain audience. Leveraging the TON blockchain, this platform allows advertisers to engage with highly active crypto users without leaving Telegram. It includes a variety of ad formats, including interstitials and banners. The service is geographically expansive, covering markets with significant crypto adoption such as Europe, India, and Africa. With an accessible deposit as low as $100, the platform supports advertisers of all sizes using advanced targeting and CPA-based bidding to maximize effectiveness. This strategic move positions advertisers to potentially increase brand visibility and drive conversions in the crypto space through Telegram’s renowned crypto-friendly ambiance.
Bullish
The entry of PropellerAds into Telegram’s crypto-oriented environment with a low entry cost and advanced targeting capabilities signifies a bullish move. This development opens new opportunities for brands to effectively reach active crypto audiences, potentially boosting ad spend within the space. The integration with the TON blockchain also highlights growing institutional interest and acceptance of blockchain technology, likely fostering positive sentiment among crypto traders. In the short term, this could lead to increased market activity and engagement. Over the long term, the strategy emphasizes blockchain integration and messaging apps as pivotal marketing channels, contributing to sustained industry growth and innovation.