PwC Expands Crypto Services as US Regulatory Clarity Improves
PwC is scaling up its cryptocurrency practice as US regulatory signals improve. CEO Paul Griggs told the Financial Times the firm has been building crypto capabilities for over a year and is now moving from caution to active engagement, expanding audit and consulting services for digital assets. PwC has hired senior crypto talent and increased resources to meet rising client demand across accounting, cybersecurity, wallet management, compliance and regulatory advisory. The firm is advising on stablecoins, tokenisation and blockchain-based products and has taken on crypto clients such as bitcoin miner Mara Holdings. PwC cited recent shifts — leadership changes at agencies like the SEC, progress on legislation such as the GENIUS Act, and reduced enforcement actions — as key drivers of corporate confidence. Other Big Four firms (KPMG, Deloitte) are making similar moves, signalling growing institutional adoption. For traders: expect improved infrastructure and clearer accounting standards, which can reduce operational risk for major crypto firms and support institutional flows into spot markets and tokenised products.
Bullish
PwC’s expansion of crypto audit and consulting services, backed by hires and dedicated resources, signals improving institutional infrastructure and confidence. Cited drivers — SEC leadership changes, progress on the GENIUS Act and fewer enforcement actions — reduce regulatory uncertainty, which typically encourages institutional capital to enter or increase exposure to crypto assets. Practical support around stablecoins, tokenisation, accounting and compliance lowers operational and audit risk for large counterparties and exchanges, making spot and tokenised-product markets more accessible to institutions. In the short term, the news could spur increased institutional flows and speculative positioning, supporting price upside for major assets referenced indirectly (e.g., BTC). In the medium to long term, broader adoption of professional services and clearer accounting/legal frameworks tends to sustain demand and market liquidity, further bullish for institutional-traded cryptocurrencies. Downside risk remains if legislation or enforcement reverses, but current net effect is positive for market sentiment and institutional participation.