PwC to ‘Lean In’ on Stablecoins and Tokenization after U.S. Rulemaking
PricewaterhouseCoopers (PwC) US will expand crypto audit and advisory services following clearer U.S. regulation—notably stablecoin rules such as the GENIUS Act—and pro-crypto appointments that encourage a rule-based approach. PwC US CEO Paul Griggs told the Financial Times the firm will “lean in” to digital assets, pitching regulated stablecoins for corporate payments and treasury use and promoting tokenization of real‑world assets to shorten settlement times and lower costs. Over the past 10–12 months PwC rebuilt internal expertise, rehiring partner Cheryl Lesnik and adding resources to support client demand. The move reverses years of limited engagement during heavy enforcement and follows parallel rollouts by other Big Four firms (Deloitte, KPMG, EY) that already offer digital‑asset roadmaps, compliance and tax tooling. Risks remain—consumer protection, financial‑stability concerns around large stablecoins and AML/sanctions—but PwC sees growth opportunities in audit, tax and advisory as regulated stablecoins and tokenized securities gain traction. For traders, this signals accelerating institutional adoption and infrastructure buildout for stablecoins and tokenization, which can boost liquidity, on‑chain settlement use cases and institutional flows over the medium term.
Bullish
Regulatory clarity and major professional firms building services around stablecoins and tokenization are constructive for market adoption and infrastructure. PwC’s decision to “lean in” increases institutional support for regulated stablecoins, which can raise on‑chain volume, improve payment/settlement use cases, and attract treasury-level demand. In the short term, price impact is likely modest but positive: announcements boost sentiment, institutional flows and stablecoin utility, supporting liquidity. In the medium to long term, wider adoption and improved compliance frameworks could materially increase demand for stablecoins and tokenized products, reduce friction in fiat on‑ and off‑ramps, and strengthen market depth—benefiting crypto markets overall. Risks (consumer protection, systemic runs on large stablecoins, AML/sanctions concerns) could temper upside if incidents occur, but current news increases the probability of gradual institutional inflows and infrastructure-led growth.