Ripple’s $1B GTreasury Buy Boosts Global XRP Demand — Why Is Price Falling?
Ripple has completed a $1 billion acquisition of GTreasury, integrating a treasury-management platform that serves 800+ corporations across 160 countries and connects to 13,000 financial institutions. The deal embeds treasury workflows into Ripple’s digital asset infrastructure, enabling enterprises to access on-demand, blockchain-based liquidity and real-time settlement without handling crypto wallets. This move complements Ripple’s 2025 institutional push following purchases of Rail, Palisade and Ripple Prime, forming a full institutional finance stack aimed at reducing settlement delays, operational risk, and improving compliance.
Institutional inflows into XRP products have accelerated worldwide. WisdomTree data cited in the article shows European investors added $549 million to XRP products in 2025; outside the U.S. XRP attracted $252 million, nearly matching Bitcoin’s $268 million. A synthetic U.S. XRP product reached $241 million in inflows. Aggregate spot XRP assets hit $906 million after single-day ETF inflows of $50.27 million. Analysts note supply tightening as whales and some corporations accumulate XRP for treasury allocations.
Despite these fundamental developments and rising institutional demand, XRP price has fallen — trading near $2.07 after a 24-hour decline of ~4% and a 7-day drop of ~7.6%, and remaining ~42% below its yearly peak. Technical analysts point to key resistance at $2.28, with a break above potentially targeting $2.75; indicators like TD Sequential place XRP in a buy zone. Traders are watching consolidation and momentum levels closely as institutional adoption reshapes XRP’s supply dynamics.
Bullish
The GTreasury acquisition materially strengthens Ripple’s go-to-market for enterprise treasury services by embedding traditional treasury workflows into blockchain rails. That integration opens access to a large, previously under-penetrated market (800+ corporations, 13,000 banks, $12.5T payments processed) and increases real-world use cases for XRP as settlement liquidity. WisdomTree and ETF inflow data show substantial and broad institutional demand across regions, which historically supports price appreciation as on-chain supply tightens (whale accumulation and corporate treasury allocations).
Short-term pressure on price can persist due to profit-taking, macro volatility, ETF arbitrage flows, or traders re-pricing expectations after the headline. The current pullback (~4% daily, ~7.6% weekly) looks like consolidation rather than structural failure given sustained inflows. If institutional adoption continues and spot ETF assets approach and pass $1B, mid-to-long-term fundamentals are bullish: tighter circulating supply, greater utility, and higher institutional allocation could drive upward price pressure. Key technical levels to watch: resistance at $2.28 and a potential target near $2.75 on a clear breakout. Traders should monitor ETF flows, on-chain whale movements, and corporate treasury announcements for confirmation.