Robinhood Expands Prediction Markets With Crypto.com
Robinhood is expanding its prediction markets through a strategic partnership with Crypto.com and OG.com. From 8 September 2026, selected college and professional football contracts will be routed to Crypto.com’s CFTC-regulated exchange and clearinghouse through OG.com, which Crypto.com plans to spin off as a trader-focused platform.
Robinhood will receive undisclosed equity stakes in Crypto.com and OG.com after the planned spin-off. The valuation reference is about $20 billion, reportedly matching terms from Citadel Securities’ recent investment. Ownership percentages, lockups, revenue sharing and venue fees remain undisclosed.
Robinhood will continue distributing contracts through Kalshi, ForecastEX and Rothera, its joint venture with Susquehanna International Group. Football contracts will be allocated among OG.com, Kalshi and Rothera based on available listings. Robinhood is also developing a US midterm-election hub and may later route election contracts to Crypto.com and OG.com.
Prediction markets have become a major growth engine. Robinhood handled 13.6 billion event contracts in the second quarter, including more than 5 billion linked to the World Cup. The business generated about $156 million in revenue, rose 50% from the previous quarter and surpassed Robinhood’s crypto revenue for the first time.
For crypto traders, the deal is primarily a distribution, liquidity and equity arrangement rather than a direct cryptocurrency catalyst. It could strengthen OG.com and increase liquidity in event contracts, but legal challenges involving sports contracts in US states remain a key risk. The longer-term value will depend on the disclosed economics, trading volumes and whether Robinhood expands election-contract routing. The impact on Crypto.com’s CRO token is likely neutral unless the partnership materially improves platform activity or changes investor expectations.
Neutral
The announcement does not directly change Crypto.com’s token economics, supply or network utility. In the short term, CRO could see limited speculative interest because the partnership may improve Crypto.com’s visibility, event-contract distribution and potential platform activity. However, the deal is focused on Robinhood’s prediction-market infrastructure rather than CRO demand, so any price reaction is likely to be modest and temporary.
Longer term, stronger trading volumes, improved liquidity and the planned OG.com spin-off could support the broader Crypto.com ecosystem. The effect remains uncertain because the equity terms, revenue sharing and commercial fees are undisclosed. Legal challenges to sports event contracts could also delay growth or increase compliance costs. As a result, the partnership is more significant for platform adoption and business positioning than for immediate CRO valuation, making a neutral market view appropriate.