Rumble Launches Bitcoin Tipping After $775M Tether Deal
Video platform Rumble has launched a Bitcoin tipping feature after a $775 million investment from Tether, enabling its 51 million users to send peer-to-peer Bitcoin payments directly to creators via its native wallet. Announced at the Plan B Forum in Lugano and set to roll out in mid-December, the new Bitcoin tipping system bypasses high-fee platforms and complements existing revenue streams like ads and subscriptions. Rumble’s broader crypto strategy includes boosting its Bitcoin treasury to $25 million and allocating up to $20 million of cash reserves into BTC as an inflation hedge. The platform is also partnering with MoonPay to embed a crypto wallet for seamless buying, storing, and sending of digital assets. By linking corporate treasury holds with user-facing crypto payments, Rumble aims to enhance creator monetization, strengthen its crypto-native positioning, and drive real-world Bitcoin use cases.
Bullish
By introducing Bitcoin tipping to 51 million users and integrating crypto payments into its platform, Rumble is expanding real-world use cases for Bitcoin, potentially increasing on-chain activity and demand. In the short term, this news is likely to boost market sentiment and trading volumes as traders anticipate higher Bitcoin flows through peer-to-peer transactions. Over the long term, embedding BTC payments and linking them with corporate treasury strategies (such as its $25 million Bitcoin holdings, up to $20 million in cash reserves for BTC, and Tether’s $775 million backing) strengthens Bitcoin’s utility and adoption, which may underpin sustained price appreciation. Historical precedents show that major platform integrations can drive renewed interest and confidence in Bitcoin, reinforcing a bullish outlook.