Samsung, Xiaomi to Pre-Install Russia’s State-Backed Max

Chinese and Korean smartphone manufacturers, including Samsung, Xiaomi, Honor, Huawei, Tecno and Infinix, are poised to pre-install Russia’s state-backed Max messenger app on devices sold in the Russian market from September 1, 2025. The mandate, enforced by the Russian government, requires Max, described as the “national messenger,” to replace VK Messenger on all new smartphones and tablets. Integration options under consideration include software updates or prompts that trigger installation when a Russian SIM card is inserted. Although major brands have agreed to comply, none have filed official documentation confirming the move. Critics warn that the Max platform could enable increased surveillance by collecting sensitive user data. This push highlights Russia’s efforts to curb foreign messaging services like Telegram and WhatsApp by promoting a homegrown alternative at the expense of encrypted communication.