SBC Summit Adds Web3 Academy and Blockchain Track
SBC Summit 2026 will feature a Web3 Academy and a dedicated crypto and blockchain track in Lisbon from September 29 to October 1. The event is expected to bring more than 40,000 iGaming professionals, alongside over 800 exhibitors and sponsors.
The crypto and blockchain track will examine stablecoins, cross-border payments, settlement, transaction speed, transparency, anti-money-laundering requirements and regulation. SBC Conference Producer Jacob Booth said the programme will focus on practical business applications rather than Web3 hype. Sessions will assess where blockchain technology works today, its adoption barriers and how it can operate within regulated markets.
The Web3 Academy, chaired by CoinGeek journalist Becky Liggero Fontana, will offer practical lessons on crypto payments, digital assets, blockchain transparency and Web3 integration. Simit Naik of Teranode Group will discuss how Web3 concepts can create value for iGaming operators, brands, affiliates and users. Brett Calapp of Turnt Gaming and Wandando said the technology’s broader opportunity extends beyond payment rails and provable fairness to new game formats, digital assets and wider audiences.
The event highlights growing institutional and commercial interest in blockchain for iGaming, while stressing compliance, player protection and commercially viable use cases.
Neutral
The news is neutral for cryptocurrency markets because it announces an industry conference and educational programme rather than new capital flows, regulation, product launches or token adoption. It may support a positive long-term narrative for blockchain by showing that iGaming operators and payment companies are examining stablecoins, settlement infrastructure, transparency and compliance.
In the short term, the direct trading impact is likely to be limited. No specific cryptocurrency, token, transaction volume or partnership was announced, so the event is unlikely to generate sustained buying pressure. Traders may react briefly to headlines about institutional Web3 adoption, but such moves would probably be sentiment-driven and difficult to maintain.
Over the longer term, practical discussions at events such as SBC Summit can help distinguish viable blockchain applications from speculative projects. If operators later announce regulated stablecoin payment systems, blockchain-based gaming products or major integrations, those developments could benefit relevant infrastructure and payment tokens. Similar conference announcements in the past have often produced short-lived attention unless followed by measurable deployments, user growth or regulatory approvals. Key indicators to monitor include stablecoin transaction volumes, iGaming crypto-payment adoption, licensing decisions, compliance standards and corporate partnerships.