SoFi Launches Crypto Trading for Bitcoin, Ethereum, Solana

Published: 2025-11-11 18:53:44 |

SoFi Invest has launched commission-free crypto trading on its platform. Users can now buy and sell major cryptocurrencies including Bitcoin (BTC), Ethereum (ETH) and Solana (SOL) through the SoFi mobile app. The rollout expands investment options for SoFi’s 2 million+ members and positions the fintech firm as a direct competitor to established crypto exchanges. Early adoption metrics and user feedback will determine how this move shapes retail demand and trading volumes.

Bullish

SoFi’s introduction of commission-free crypto trading lowers barriers for retail investors, likely boosting crypto adoption and trading volume. Similar launches by PayPal and Robinhood drove notable upticks in market activity. In the short term, increased user engagement on SoFi’s platform could lift demand for BTC, ETH and SOL. Over the long term, broader access via a mainstream fintech service may underpin sustained growth and market liquidity, reinforcing a bullish outlook.