SoFi Crypto Relaunches FDIC-Insured BTC, ETH & SOL Trading
SoFi Crypto has relaunched its crypto trading feature within its FDIC-insured app, allowing users to buy, sell and hold over 30 digital assets, including Bitcoin (BTC), Ethereum (ETH) and Solana (SOL). The integration unifies crypto trading with checking, savings and investing services, removing external transfers and separate logins. Access rolls out via a waitlist through November 30, with early adopters entering a promotion to win 1 BTC by completing three trades of at least $10 by January 31, 2026. At launch, funding is via ACH or USD deposit only, with outbound withdrawals coming later. The platform complies with OCC guidance and federal registration, enhancing regulated custody and security. SoFi data shows crypto ownership among members doubled in 2025, underlining rising demand for seamless banking integration of crypto trading.
Bullish
The relaunch of SoFi Crypto’s FDIC-insured trading service reduces friction for buying and selling Bitcoin, Ethereum and Solana, while regulatory clarity through OCC guidance and federal registration boosts confidence. In the short term, the waitlist rollout and BTC giveaway promotion are likely to drive increased trading volumes and buy pressure on major tokens. Over the long term, seamless integration of crypto trading within a banking app can broaden retail adoption, attract institutional interest, and support sustained demand, underpinning a bullish outlook for these assets.