Swiss Spar Launches Binance Pay Crypto Payments in 300 Stores
Swiss supermarket chain Spar has rolled out gas-free crypto payments via Binance Pay and DFX.swiss in 300 stores nationwide. Shoppers can scan a QR code at checkout to pay with Bitcoin, Ethereum or over 100 crypto assets. DFX.swiss instantly converts transactions to Swiss francs, cutting merchant fees by two-thirds compared to card payments and shielding merchants from volatility.
This expansion of crypto payments follows a successful pilot in Zug in April 2023 and builds on Switzerland’s crypto-friendly regulatory environment, highlighted by Lugano accepting BTC and USDT for city services and over 1,000 crypto-enabled merchants nationwide. Spar’s MD André Scherrer calls the solution “the future of retail payments,” and Binance regional director Jonas Juenger says the rollout marks a shift from niche experiments to mainstream daily crypto usage.
Bullish
Both summaries highlight that Spar’s nationwide rollout of gas-free crypto payments with instant fiat conversion in 300 stores will likely boost demand for Bitcoin and Ethereum. Mainstream retail adoption reduces transaction friction and merchant costs, driving on-chain activity and user confidence. In the short term, higher spending may lift trading volumes and positive sentiment. Over the long term, broader usage can attract institutional interest and foster ecosystem growth. Historical precedents—like the Zug Lightning Network pilot and Lugano’s municipal BTC/USDT payments—demonstrate that real-world payment use cases support price stability and gradual appreciation. Together, these factors point to a bullish outlook for the involved cryptocurrencies.