Steak ’n Shake Launches Bitcoin Reserve with $5 Meal Rewards
Steak ’n Shake has created a strategic Bitcoin reserve by storing all Bitcoin payments from its roughly 400 U.S. locations in a dedicated fund. The burger chain diverts every crypto payment into this Bitcoin reserve. Customers earn $5 in Bitcoin on “Bitcoin Meal” or “Bitcoin Steakburger” orders. Diners scan receipts via the Fold app to redeem the reward. The limited-time promotion also donates 210 satoshis per sale to OpenSats, a nonprofit supporting open-source Bitcoin development. Early data show a 15% rise in same-store sales since adding crypto payments. Steak ’n Shake has chosen not to accept Ethereum. This initiative highlights growing Bitcoin adoption in the fast-food sector.
Bullish
Steak ’n Shake’s adoption of Bitcoin payments and creation of a strategic Bitcoin reserve could boost demand for BTC. The $5 reward program incentivizes users to acquire Bitcoin, while regular donations to OpenSats highlight corporate support for Bitcoin development. Early sales data indicate that the campaign drives customer engagement and revenue. While the immediate on-chain impact may be modest given the size of payments, the initiative strengthens Bitcoin’s real-world utility in the fast-food sector. Therefore, the news is bullish for Bitcoin, promoting wider acceptance and potential long-term price support.