MicroStrategy buys 2,932 BTC as holdings climb to 712,647 BTC during market pullback

Published: 2026-01-26 14:02:18 |

MicroStrategy disclosed in an SEC filing that it purchased 2,932 Bitcoin (BTC) last week for about $264.1 million, at an average price near $90,061 per BTC. The acquisition raises the company’s total treasury to 712,647 BTC, bought for roughly $54.19 billion at an average cost of $76,037 each. The buy occurred amid a market pullback that saw BTC dip from highs above $93,000 to below $87,000. January accumulation has accelerated sharply: MicroStrategy added roughly 40,100 BTC so far this month, surpassing its combined purchases from August–December 2025. This latest purchase is smaller than two earlier January transactions (22,305 BTC and 13,627 BTC), indicating a pattern of incremental buys during volatility. MicroStrategy’s approach appears more measured than earlier pledges to keep buying at highs; the company is spacing purchases while still increasing its corporate bitcoin treasury. Its shares (MSTR) have pulled back about 12% from a January high. For traders: continued institutional accumulation by a large corporate treasury supports demand fundamentals for BTC, but the incremental buying during volatility suggests MicroStrategy is managing execution risk — a bullish signal for medium-term supply dynamics, yet it may not prevent short-term price swings during market corrections.

Bullish

MicroStrategy’s continued purchases increase corporate demand for BTC and reduce available market supply, which is typically bullish for price over the medium to long term. The company added 2,932 BTC in the latest filing and has accumulated roughly 40,100 BTC in January alone, taking its treasury to 712,647 BTC — a material holding that supports demand fundamentals. That said, the buys are increasingly incremental (smaller recent tranche compared with earlier larger buys this month), indicating a tactical, risk-managed approach during volatility. This pattern may mute the immediate price impact of any single transaction and makes short-term price moves still vulnerable to broader market sell-offs. For traders, expect upward pressure on BTC over weeks to months from sustained institutional accumulation, but anticipate continued intraday and short-term volatility while market participants react to macro flows and liquidity conditions.