Strategy CEO Says BTC Purchases Resume by Year-End

Published: 2026-08-12 08:28:39 |

Strategy CEO Phong Le says the firm will resume its buy Bitcoin activity by the end of 2026, after pausing in late June. While Strategy has shifted priorities toward rebuilding its USD reserve and investor confidence in STRC, it remains a major BTC buyer: it purchased about 175,000 BTC since the start of the year and sold roughly 7,000. That still implies ~25x net buying despite the temporary slowdown. Le also framed recent BTC sales as funding for preferred stock dividends, share buybacks, and additional USD reserve growth, which now exceeds $4.6B after the latest sale. The article notes STRC has rebounded from the $75 lows but is still below its $100 par value, closing Tuesday near $95. Traders should track whether the Strategy buy Bitcoin plan holds through Q4, since persistent net accumulation typically supports BTC sentiment. At the same time, Le’s admission that management has focused on pushing STRC back to par may affect risk appetite around Strategy-linked equities and could add volatility to broader crypto flows. Overall, Strategy buy Bitcoin guidance is a near-term catalyst, but execution risk remains tied to STRC management priorities.

Bullish

Strategy is signaling that its BTC purchases will resume by year-end, and the reported figures (175,000 BTC bought vs ~7,000 BTC sold since start of year) indicate continued net accumulation. This mirrors the market-supportive dynamics seen in prior “corporate accumulator” phases where steady net buying tends to reduce perceived supply pressure and supports BTC risk sentiment. In the short term, traders may front-run the headline by positioning ahead of the stated resumption timeline, especially if BTC trading is sensitive to large-holder flows. The pause (late June) adds some uncertainty, but the article emphasizes that Strategy remains a ~25x net buyer even during the slowdown. In the long run, market impact depends on whether Strategy maintains consistent capital allocation to BTC rather than allowing equity-linked priorities (STRC moving back to par) to dominate. If BTC accumulation remains the dominant strategy, the trend could be supportive for BTC. If STRC-related actions continue to draw attention/financing, it could inject intermittent volatility into the Strategy-linked risk channel while BTC benefits from ongoing net buying.