Strategy sold 1,638 BTC for $104.7M, cuts holdings; Saylor reinforces “never sell” message
Strategy sold 1,638 BTC for $104.7 million between July 27 and August 2, completing its third disclosed Bitcoin sales round of 2026. The sale closed at an average price of $63,957 per coin and reduced Strategy’s holdings to 842,138 BTC.
The company said its remaining Bitcoin was acquired for $63.51 billion at an average price of $75,419, leaving Strategy with more than 4% of Bitcoin’s maximum supply.
In capital allocation, Strategy earmarked $52.4 million from the latest Strategy sold 1,638 BTC proceeds for preferred-stock dividends and $52.3 million for repurchases of STRC, buying back 912,143 STRC shares for $81.2 million. Strategy kept STRC’s annual dividend rate at 12%, with $0.50 per share scheduled for August 31 and September 15.
Michael Saylor defended the messaging around “never sell”, separating personal holdings from the public-company capital policy. He said his personal Bitcoin has never been sold, while Strategy’s disclosures allow BTC buys or sells as part of capital management.
Overall, the update highlights ongoing “two-way” Bitcoin monetization by Strategy—using BTC sales to fund dividends and related corporate actions rather than one-directional accumulation.
Neutral
The news is largely a corporate capital-allocation update rather than a protocol change. Strategy sold 1,638 BTC for dividends and related buybacks, which can add short-term supply overhang perceptions. However, Strategy still frames itself as a net BTC buyer over the year and retains a very large BTC balance, reducing the likelihood of a sustained bearish impact.
Historically, similar “treasury monetization” narratives (e.g., large BTC treasury issuers selling small-to-moderate slices to fund dividends/debt interest) have tended to create short bursts of volatility around the announcement but often revert when buyers absorb the flow and macro/BTC spot demand dominate.
For traders, the most actionable angle is sentiment: Saylor’s “never sell” message clarification may reduce headline-driven retail confusion, but the disclosed sales confirm that BTC sales remain part of the playbook. Net effect: neutral—expect possible short-term twitch in BTC around corporate headlines, while medium/long-term direction should still track broader BTC liquidity, ETF/spot flows, and risk appetite.