Strive allocates $50M treasury to Strategy’s STRC preferred shares, signalling institutional demand for Bitcoin-yield products

Strive Asset Management (ASST) has allocated $50 million — over one-third of its corporate treasury reserves — to purchase STRC, the floating-rate perpetual preferred shares issued by Strategy (NASDAQ: STRC). STRC is a publicly traded, yield-generating “digital credit” tied to Strategy’s Bitcoin treasury approach; it trades near $100 with a reported floating dividend around 11.5%, a market cap near $3.85 billion and daily volume around $90.6 million. Strategy issued roughly $2.5 billion of preferred shares in July 2025 and recently relaxed intraday selling limits, enabling larger daily issuance; one day saw about 2.4 million STRC sold, with proceeds reportedly used to buy roughly 1,420 BTC. Strive’s move follows similar corporate allocations by Prevalon Energy, Anchorage Digital and Oranjebtc. Strive itself holds about 13,311 BTC (ranked ~#11 by corporate holdings) and issues its own floating-rate preferred SATA (yield ~13%, market cap ~ $319M). Management says the allocation aims to boost yield versus money market funds while preserving liquidity. Analysts are paying attention — B. Riley started coverage of Strategy (MSTR) with a Buy rating this week. For traders: the trade signals rising institutional demand for Bitcoin-linked yield instruments, could drive additional BTC purchases from STRC issuance proceeds, may increase liquidity in STRC markets, and could tighten the correlation between STRC/SATA flows and Bitcoin price action — factors that can affect short-term volatility and longer-term institutional adoption trends.