Tether Secures 10.7% Juventus Stake, Nominates Board Candidates

Published: 2025-10-17 11:00:09 |

Stablecoin issuer Tether has built a 10.7% stake in Juventus and proposed bylaws reforms to strengthen governance and minority representation. The company gathered feedback from Italian and global fans to deepen collaboration. Tether nominated Deputy CIO Zachary Lyons and long-time fan Francesco Garino as board candidates. Both will face a shareholder vote on November 7. CEO Paolo Ardoino says the move will “Make Juventus Great Again.” This push follows Juventus’s 2022 board overhaul amid misconduct probes and Tether’s recent settlement with the Celsius Network bankruptcy estate.

Neutral

This governance and investment update is more strategic branding than a market catalyst for USDT. While it may boost Tether’s corporate profile and fan engagement, it doesn’t directly affect stablecoin liquidity or pricing. Traders are unlikely to change USDT positions; the long-term impact on brand trust may be positive, but the short-term price effect remains neutral.