TikTok Europe Monthly Active Users Top 200 Million
On September 5, 2025, TikTok announced its Europe regional growth milestone, with TikTok Europe monthly active users reaching 200 million. This marks an increase from 175 million recorded last year, covering roughly one-third of Europe’s population. The surge in TikTok Europe monthly active users highlights the platform’s rapid social media growth across diverse demographics and underlines its expanding digital marketing footprint. For crypto traders, this expansion could open new avenues for blockchain and token-based advertising, NFTs promotion, and influencer partnerships. As TikTok’s user base grows, crypto projects may benefit from amplified outreach and engagement within the European market.
Neutral
TikTok’s milestone in Europe reflects strong user growth but does not directly affect cryptocurrency supply or tokenomics. Similar social media expansion events—like Twitter’s user increases—have shown limited direct impact on crypto prices. However, a larger user base may foster new marketing channels for blockchain projects, potentially boosting short-term engagement in NFT drops and token launches without significantly shifting long-term market fundamentals.