Méliuz Launches $78M Share Offering to Boost Bitcoin Treasury in Brazil
Brazilian fintech Méliuz has announced a public share offering aiming to raise up to 450 million reais ($78.6 million) to expand its Bitcoin holdings, making the cryptocurrency a primary asset in its corporate treasury. Shareholders have approved the move, reflecting the company’s pivot towards digital assets as a key long-term strategy. Initially, Méliuz will release 17 million common shares to raise approximately $26.2 million, with a possible expansion up to 51 million shares depending on demand. Each share comes with free subscription warrants, which could increase the total shares to 152 million if fully subscribed. All proceeds will be used to purchase Bitcoin, further establishing Méliuz as Brazil’s first corporate Bitcoin treasury company. As of May 2025, Méliuz holds 320.2 BTC, including a recent $28.4 million Bitcoin acquisition. This strategy places Méliuz in line with global trends, such as GameStop’s $500 million Bitcoin investment. Company leadership expects this move to influence other Latin American companies and may impact institutional Bitcoin demand. After the announcement, shares dipped over 8%, revealing mixed market sentiment but highlighting growing interest in digital assets among public enterprises.
Bullish
Méliuz’s substantial commitment to acquiring Bitcoin for its corporate treasury signals growing institutional adoption of BTC in emerging markets like Brazil. This mirrors global trends, such as GameStop’s major Bitcoin purchase, and is likely to enhance long-term demand for BTC. Although Méliuz’s share price initially fell, such strategic treasury moves have historically led to bullish sentiment for Bitcoin, especially if other Latin American firms follow suit. The public nature and scale of the offering could attract further mainstream attention to BTC, potentially boosting price support and increasing market stability, as more corporate treasuries diversify into digital assets.