Donald Trump Jr. Buys $4M in Bitcoin-Holding Thumzup Media
Donald Trump Jr. acquired 350,000 shares in Thumzup Media Corp., investing over $4 million in the Los Angeles–based social media firm. The purchase follows a $6 million private placement arranged by Dominari Securities, where he and his brother, Eric Trump, serve as advisers.
Thumzup Media, known for its Bitcoin-focused treasury strategy, has built a cryptocurrency portfolio that now spans six tokens. Since November 2024, the company has allocated up to 90% of surplus cash to Bitcoin, raising its holdings to more than 19 BTC (worth over $2 million). It also pays some sales participants in Bitcoin.
The firm is developing an Instagram app that rewards users for product recommendations on social platforms. Thumzup’s expanded SEC shelf registration could raise up to $500 million, with potential funds directed to its crypto treasury. This move underscores growing institutional interest in corporate Bitcoin treasuries and highlights the Trump family’s ongoing commitment to cryptocurrency investments.
Bullish
Thumzup Media’s aggressive move to allocate up to 90% of surplus cash into Bitcoin and expand its crypto portfolio demonstrates increased institutional demand. In the short term, Trump Jr.’s $4M investment and the firm’s ongoing BTC purchases may support price stability by reducing available supply. Over the long term, the expanded SEC registration and commitment to corporate Bitcoin treasuries signal stronger institutional adoption, likely attracting more investors and driving sustained upward pressure on Bitcoin.