Trump Media sells 2,628 Bitcoin for $165M; $555M unrealized loss
Trump Media (chaired by Donald Trump) sold an additional 2,628 Bitcoin worth about $165 million. On-chain data compiled by market analysts shows the company has sold 7,281 Bitcoin over the past seven months, totaling roughly $545 million.
Trump Media initially accumulated 11,542 Bitcoin at an average cost of about $118,522 per coin, for an estimated $1.37 billion investment. After continued disposals at an average price of $74,855 per Bitcoin, the remaining holdings now imply total unrealized losses of about $555 million.
Bitcoin price action remains pressured near resistance. The article cites Bitcoin trading around $62,900, below the key $63,600 resistance level. Technical traders note a series of lower highs after a rejection near $64,400, with the $63,600 zone acting as a barrier. A common near-term view is a potential rebound toward $63,600, but if Bitcoin fails to reclaim that level, traders may look toward the $61,200 support area.
From a market structure angle, large corporate or public-entity Bitcoin selling can increase short-term uncertainty by affecting liquidity and sentiment. Investors are also watching broader signals such as ETF inflows and derivatives activity for direction.
Key levels to monitor: resistance at $63,600 and support around $61,200. Disclaimer: This is not investment advice.
Bearish
This is likely bearish for the market in the short term because Trump Media is a large, identifiable holder continuing to sell Bitcoin. Recorded corporate/private-to-market supply can pressure price, especially when it coincides with technical resistance near $63,600. Similar episodes—large holders or treasuries reducing BTC exposure—often lead to “sell-the-news” behavior and lower confidence in breakouts until supply pressure eases.
In the near term, traders may favor downside or tight range trading under $63,600, with $61,200 becoming the next magnet if rallies fail. Medium/long term, the impact depends on whether these disposals continue and whether broader demand (e.g., ETF inflows, risk-on market conditions) absorbs the selling. If macro and ETF flows strengthen while corporate selling slows, the negative effect can fade; otherwise, persistent liquidation headlines tend to keep volatility elevated.