Trump Media Sells $165M Bitcoin, Extends Treasury De-risking Losses
On-chain tracking firm Lookonchain says Trump Media has sold another 2,628 BTC, worth about $165.07M, by transferring holdings to Crypto.com.
The move continues a multi-month reduction of its Bitcoin treasury. Trump Media originally bought 11,542 BTC for about $1.37B (avg. $118,522). As sales progressed over roughly seven months, recent disposals occurred at far lower prices.
Earlier in the year, the company sold 2,650 BTC for about $205M. Cumulatively, it has now sold 7,281 BTC since starting de-risking, with an average selling price under $75,000. Lookonchain estimates total losses have grown to roughly $555M.
For traders, persistent BTC treasury selling can add incremental sell pressure and sustain headline-driven volatility, especially if it coincides with weaker demand or rising risk sentiment.
Bearish
This news is bearish for BTC because it documents ongoing, measurable Bitcoin treasury selling by Trump Media.
Short term: Each additional BTC transfer to Crypto.com can act as incremental sell pressure. Even if the volume is not comparable to exchange-wide market making, a steady pattern can weigh on sentiment and increase headline-driven volatility.
Long term: The reported buy high / sell lower profile (avg. sell price under $75,000 vs. much higher entry) suggests continuing de-risking rather than accumulation. If political or operational “distress” narratives keep triggering sales, markets may begin to price in persistent treasury outflows.
Key nuance: This is not the same as broad institutional distribution across the whole market, so the impact is more likely to be sentiment- and flow-driven for BTC rather than a deterministic market crash signal.