Blockchain Loyalty Platform TYB Raises $11M Series A Funding
Blockchain loyalty platform TYB has closed an $11 million Series A round co-led by Offline Ventures and Strobe Ventures, with additional backing from Coinbase Ventures, Castle Island Ventures and Unusual Ventures. The deal lifts TYB’s total capital raised to $23.5 million. Founded by Outdoor Voices alum Ty Haney, TYB is building a gamified rewards ecosystem where customer actions are recorded on-chain, giving users verifiable ownership of loyalty points and allowing brands deeper engagement. Fresh capital will fund engineering hires, brand onboarding, and further development of TYB’s blockchain infrastructure. The round reinforces venture confidence that distributed-ledger technology can modernize consumer-facing programs and expands use-cases for tokens and NFTs beyond speculation. For traders, the funding signals continued institutional appetite for real-world blockchain applications, a mild bullish indicator for the broader market.
Bullish
Equity funding into infrastructure projects has historically been interpreted as a positive signal for the crypto sector. Similar raises by consumer-facing platforms (e.g., Starbucks’ NFT loyalty pilot, Sorare’s $680 m round in 2021) coincided with improved sentiment toward real-world blockchain utility and often preceded short-term price upticks in related ecosystem tokens. TYB’s backing by Coinbase Ventures and Castle Island shows that established crypto investors are still deploying capital, suggesting confidence despite wider market uncertainty. While the raise has no direct token, it underscores growing demand for on-chain consumer applications, supporting a bullish narrative for layer-1 and NFT sectors in both the near and longer term.