Unit Bias Drives Investors to Chase Altcoins Over Bitcoin
Many crypto investors are underweight or entirely unexposed to Bitcoin as its price approaches $120,000. This phenomenon stems from unit bias, where high nominal prices deter newcomers who instead seek cheaper altcoins. Platforms like X, YouTube and TikTok amplify this trend, as users chase ‘the next Bitcoin’ at lower entry points. In the short term, altcoin season can yield outsized gains and briefly outperform BTC. However, neglecting Bitcoin’s long-term bullish fundamentals risks missing its sustained upside in this ongoing bull market.
Bullish
The article underscores Bitcoin’s ongoing bull market and warns that unit bias drives investors toward altcoins at the expense of BTC exposure. Historically, during bullish cycles, Bitcoin’s dominance and long-term price appreciation outpace short-lived altcoin rallies. By highlighting this dynamic, the piece reinforces confidence in Bitcoin’s growth trajectory. In the short term, traders may chase altcoins, but shifting back into Bitcoin often occurs as broader market momentum favors BTC. Over the long term, sustained institutional interest and market liquidity support further Bitcoin gains, making the outlook bullish.