Walmart’s OnePay App Adds Bitcoin and Ethereum Trading
Walmart’s fintech app OnePay will launch Bitcoin and Ethereum trading and custody services by year-end. Powered by Zerohash – which recently raised $104 million from Morgan Stanley and Interactive Brokers – the move positions OnePay as a direct rival to PayPal, Venmo and Cash App. It leverages Walmart’s 150 million weekly customers and seamless in-store and online checkout integration. Users can buy, hold and convert BTC to dollars for purchases or credit card payments without third-party platforms. Launched in 2021, OnePay already offers savings accounts, debit and credit cards, peer-to-peer payments and buy now, pay later loans; the new crypto features mark a step toward becoming a U.S. super app. Traders should monitor potential increases in Bitcoin and Ethereum trading volumes and mainstream adoption as OnePay brings cryptocurrency into everyday commerce amid favorable U.S. regulation.
Bullish
OnePay’s launch of Bitcoin and Ethereum trading and custody services is likely to boost demand and trading volume for BTC and ETH. In the short term, the integration with Walmart’s 150 million customers and seamless conversion to dollars for purchases can drive trading activity and price support. Over the long term, embedding cryptocurrency in everyday commerce and strengthening infrastructure via Zerohash’s $104 million funding under favorable regulation may foster mainstream adoption, sustained demand and price appreciation. Historical precedents show that major fintech partnerships often drive bullish momentum.