Walmart to Launch Crypto Trading for BTC & ETH on OnePay

Published: 2025-10-06 14:59:28 |

Walmart will introduce crypto trading and custody services for Bitcoin (BTC) and Ether (ETH) on its OnePay app by the end of 2025. The feature, powered by Zerohash, ensures secure, compliant transactions. Initial rollout in select U.S. states positions Walmart alongside PayPal, Cash App and Venmo in digital finance. Future plans include enabling digital asset payments for purchases, creating a new on-ramp for retail investors. Crypto trading volumes typically rise with new entry points, suggesting this launch could drive higher demand for BTC and ETH. Traders should monitor trading volumes and liquidity shifts as mainstream adoption accelerates.

Bullish

By integrating crypto trading for BTC and ETH on a major retail platform, Walmart is likely to open a significant new on-ramp for retail investors. Historically, new access points drive short-term spikes in trading volume and demand. In the long term, this move supports broader mainstream adoption of digital assets, sustaining upward price pressure. As a result, the market impact on Bitcoin and Ether is expected to be bullish, with increased liquidity and interest from new retail participants.