Walmart’s OnePay to Launch BTC & ETH Trading with Custody
Walmart’s OnePay, a fintech JV with Ribbit Capital and majority-owned by Walmart, will add bitcoin (BTC) and ether (ETH) trading and custody services to its mobile super app later this year. Partnering with Zerohash, OnePay integrates crypto trading alongside high-yield savings, credit/debit cards and buy-now-pay-later loans. Users can convert crypto assets into cash for in-store purchases through Walmart’s checkout, tapping into its 150 million weekly U.S. visitors. The move aligns with the SEC’s Project Crypto and recent calls for unified regulation of multi-service platforms. By embedding crypto custody and trading, OnePay aims to accelerate mainstream adoption, enhance customer loyalty and boost digital asset usage in retail payments—though smaller firms may face rising compliance costs.
Bullish
The integration of crypto trading and custody services into Walmart’s OnePay super app is likely to drive increased retail participation in BTC and ETH markets. In the short term, the announcement may boost trading volumes and prices, as investors anticipate broader access and convenience. Long term, embedding bitcoin and ether transactions within a mainstream retail ecosystem could enhance liquidity and adoption, supporting sustained demand. Regulatory alignment with the SEC’s Project Crypto further reduces uncertainty, reinforcing positive sentiment. Overall, the move strengthens institutional and retail confidence, underpinning a bullish outlook for BTC and ETH.