Treasury N.V. Pioneers Bitcoin Treasury on Euronext After €126M Raise

Treasury N.V. raised €126 million from Winklevoss Capital, Nakamoto Holdings and others to acquire over 1,000 BTC. The Amsterdam-listed firm will merge with MKB Nedsense via a reverse merger and trade as TRSR on Euronext Amsterdam. Supported by UTXO Management, Off the Chain Capital, M1 Capital and Mythos Ventures, Treasury N.V. plans to expand its Bitcoin treasury through equity and convertible debt offerings. The move builds on the corporate Bitcoin treasury model pioneered by MicroStrategy and follows the approval of US spot Bitcoin ETFs. The company also secured hosting rights for the Bitcoin Amsterdam conference. This listing marks a milestone in Europe’s Bitcoin treasury landscape, broadening institutional access and reinforcing crypto adoption.
Bullish
The announcement is bullish for Bitcoin. Securing €126M to acquire over 1,000 BTC and listing via a reverse merger on Euronext Amsterdam under ticker TRSR underscores rising institutional demand. Planned equity and convertible debt offerings offer regulated channels for further Bitcoin treasury expansion. In the short term, this boosts market sentiment and liquidity expectations. Over the long term, it establishes a European corporate Bitcoin treasury model, supporting sustained demand and potential price growth.