Insiders Dump 698M WLFI Tokens, Triggering Price Plunge After $5B Valuation
The WLFI token, part of the Trump family’s World Liberty Financial project, officially launched on September 1 on major exchanges including Binance, OKX and Bybit. It saw $1B in trading volume in the first hour and briefly valued the family’s holdings at over $6B.
However, blockchain data shows an insider dumping of 698M WLFI tokens—bought at $0.015–$0.05—on launch day. This 20× sell-off drove the token price down from highs of $0.46 to around $0.23 within hours. Prices fluctuated between $0.24 and $0.30 as retail buyers absorbed the sell pressure.
World Liberty Financial, formed in Delaware, controls 60% of WLFI revenue through Trump-linked entities. The project also includes the TRUMP memecoin, Melania’s MEME token, Trump NFT cards and the USD1 stablecoin (now at a $2.7B market cap).
Lawmakers and regulators have flagged conflicts of interest and governance risks tied to the token launch. Traders should monitor WLFI token volatility, insider sell caps and broader Trump crypto developments for market impact.
Bearish
WLFI token experienced a significant insider sell-off on launch day, causing immediate downward pressure on its price. The 20× insider dumping forced retail buyers to absorb heavy sell volume, leading to rapid price declines. This high-profile token launch thus increases market volatility and raises governance concerns, dampening investor confidence in the near term. Although future developments—such as stablecoin integration or DeFi features—could support recovery, current dynamics are predominantly bearish.