X Ads Chief Quits Amid Exec Shake-Up and Ad Revenue Drop
X Ads Chief John Nitti quit on October 24, 2025, after less than a year in the role. The exit of the X Ads Chief highlights rising executive turnover across Elon Musk’s firms, with CFOs Mike Liberatore and Mahmoud Banki also departing amid rapid strategy shifts. Ad revenue at X, its largest income source, has fallen 30% since Musk’s 2022 takeover, driven by advertiser concerns over looser content moderation and brand safety.
Efforts to diversify with subscription tiers and AI-driven ads faced resistance as Musk shifted priorities to competing with OpenAI and Google DeepMind. Industry analysts warn that without stable leadership, X’s ad revenue could stagnate and drop below $2 billion by 2026. The ongoing shake-up adds pressure on X to restore advertiser confidence and stabilise its core ad business.
For crypto traders, X’s struggles underline risks for crypto-related promotion and platform stability. Monitoring new hires and monetisation strategy will be key to assessing potential shifts in market sentiment linked to the platform.
Neutral
The shake-up at X’s leadership and a 30% drop in ad revenue signal potential instability but do not directly affect any specific cryptocurrency’s price. In the short term, uncertainty may weigh on trader sentiment for crypto promotions on the platform. Over the long term, stable management and recovered ad sales could neutralize any impact. Since no token is tied directly to X’s ad performance, the news is expected to have a neutral effect on crypto market prices.