X Launches Premium Handle Marketplace for Inactive Usernames

X has launched the X Handle Marketplace for Premium Plus and Premium Business subscribers to claim inactive usernames via a two-tier system. Priority handles—full names or alphanumeric combinations—are free to request with an active subscription, but will be revoked after a 30-day grace period following cancellation. Rare handles, such as one-word or highly sought-after names like @Pizza or @Tom, carry prices ranging from $2,500 to over $1 million. All acquisitions are non-transferable to prevent flipping, and followers migrate seamlessly when users switch handles. Upon subscription downgrade, original usernames are automatically reserved. X plans to introduce a paid redirection service to maintain link continuity. By monetizing digital identity assets, the X Handle Marketplace addresses long-standing user frustrations and offers crypto influencers an edge in securing branded usernames.