X to launch ’Starterpacks’ to surface top Bitcoin and crypto accounts
X (formerly Twitter) will roll out a new onboarding feature called “Starterpacks” in the coming weeks to allow new users to instantly follow curated lists of accounts by interest, including cryptocurrency and Bitcoin-focused posters. Nikita Bier, X’s head of product, said the company compiled over 1,000 pre-made category packs (covering topics like memecoin trading, crypto, news, tech and finance) after months of curation. The tool aims to make it easier for new users to find niche accounts and improve account growth — a key challenge for the platform. Bier highlighted that Starterpacks were created by scouring top posters across niches and countries. The launch follows signs of declining crypto engagement on X: data shared by Jameson Lopp showed posts containing “Bitcoin” fell 32% in 2025. Similar features have appeared on rival platforms (Bluesky and Threads), which have tested curated starter lists. Traders should note this change could increase visibility for prominent crypto influencers and curated crypto feeds, potentially affecting short-term sentiment and information flow around tokens.
Neutral
Impact on markets is likely neutral overall. The Starterpacks feature improves discovery of crypto accounts and could temporarily boost visibility and engagement for prominent Bitcoin and token-focused posters, which may create short-lived sentiment moves or higher on-chain attention for certain assets. However, the change is a platform-level user experience improvement rather than a fundamental development affecting protocol fundamentals, regulatory clarity, or liquidity. Past examples — like Threads and Bluesky rolling out similar curated follow features — produced modest, localized increases in attention for creators but did not lead to sustained market rallies or deep liquidity shifts. In the short term, traders might see increased volatility around tokens promoted by top influencers as their reach expands. In the medium-to-long term, effects should dissipate unless X pairs the feature with monetization, payments, or native token integrations that materially change demand or information distribution. Overall, treat this as a signal for monitoring social-driven sentiment spikes rather than a direct market-moving event.