Ripple Campaign Highlights XRP and RippleNet as Core to Future of Global Cross-Border Payments

Ripple has intensified its campaign to position XRP and the RippleNet network as a foundational layer for global cross-border payments. A recent ad campaign underscores Ripple’s vision of powering real-time payments worldwide, featuring bold scenarios such as instant payments from space. The company cites major partnerships with financial entities like Santander, TransferGo, and MoneyGram, reflecting Ripple’s expanding influence in payment infrastructure. RippleNet now supports 90 markets and over 55 currencies, enabling instant settlement without pre-funding or direct digital asset holdings, with XRP acting as the primary bridge currency for rapid, low-cost transactions for banks and fintechs. Testimonials, including from Tranglo’s CEO, highlight operational benefits—such as eliminating pre-funding in 20+ countries—affecting treasury management and international liquidity. Ripple CEO Brad Garlinghouse reiterated ambitions to overhaul banking infrastructure and elevate XRP’s role in international value transfer. The release of RLUSD, a US dollar-backed stablecoin, along with advances in tokenization and interoperability (like Ethereum bridges and sidechains), supports Ripple’s strategy to embed XRP deeper in mainstream finance. With over 2.7 billion transactions processed and growing adoption among institutions for remittances and treasury, market attention is shifting from speculation to utility. For traders, these developments signal potential for sustained demand and price appreciation of XRP, contingent on continued progress in transforming global payments.